PetAgree is a concept for a full-service pet supply brand offering adoptions, products, grooming, and boarding for domestic animals. This brand was built with a cohesive visual identity that ties together from color palette and typography to logo, packaging, and promotional materials. Each element works together to create a friendly, trustworthy, and playful experience that resonates with modern pet owners and animal lovers alike.
Pictoral Mark
Primary Logo
Wordmark
The PetAgree logo features a playful illustration of a dog catching a frisbee, capturing the brand’s energetic and friendly spirit. The wordmark uses a clean, distinctive font, cleverly replacing the "A" with a cat, replacing the "R" with a bird, and the exclamation point with a dog bone for a charming visual touch.
Responsive Logo
The responsive logo set includes variations in size and layout, allowing it to adapt effectively across different media. From apparel and stationery kits to the website, each version ensures the brand remains recognizable and cohesive at any scale.
150 pt
72 pt
48 pt
24 pt
Color Palette
"PetAgree Froly"
The color Froly pink was chosen for PetAgree because it conveys a sense of sweetness and playfulness—qualities that perfectly reflect our vision for the brand: a warm, joyful space where people can adopt and shop for their fun-loving pets.
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"PetAgree Picton Blue"
To complement PetAgree Froly, Picton Blue was selected for its associations with calmness and loyalty. PetAgree aims to create a relaxed, pressure-free shopping experience while fostering a sense of trust and dedication through its staff and overall brand identity.
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*Avoid layering Picton Blue and Froly directly on top of each other, as their contrast ratio is insufficient for accessibility. These colors are best used separately to maintain visual clarity and readability.
Font Type
Font: Anonim Round 52 pt (for letters "P and A")
43 pt (for the remaining letters)
Leading 63.6 pt (for letters "P" and "A")
Font: Baileywick JF Gothic
Headline: 24 pt
Subheading: 16pt
Body Text: 12pt
Subtext: 8pt
Branding Board
The branding board showcases the visual identity of PetAgree, highlighting the key elements that define its personality and tone. It includes the primary logo (with alternate colors), color palette (featuring Froly and Picton Blue), typography, and brand patterns. Together, these elements create a cohesive and playful aesthetic that reflects PetAgree’s mission: to be a sweet, welcoming, and trustworthy space for pet adoption and shopping. The board serves as a visual guide to maintain consistency across all brand touchpoints, from digital platforms to physical merchandise.
Stationery System
The PetAgree logo, set at 48 pt, is positioned in the upper-left corner of the letterhead, with the company address placed directly below. A large PetAgree Picton Blue graphic element echoes the shape of the logo, mimicking a dog’s arched back and tail, adding a sense of unity and flow to the overall composition. While the address text appears in Froly pink to align with the brand colors, it’s essential to maintain readability and professionalism by using black ink or a font for the body of the letter.
The PetAgree envelope features a clean design with the 48 pt logo on the front and a playful cat icon on the flap for a fun touch.
The business card is simple yet vibrant, displaying the 48 pt logo and all key contact details, including address, phone, email, social media, and website.
Loyalty Program
PetAgree offers a free Loyalty Program that customers can easily sign up for either in our stores or online. Every month, customers will receive (digitally or in the mail) a newsletter with coupons and our store events.
Mock-Ups
Digital Mock-Up
PetAgree offers a user-friendly app and website to help you care for your pets anytime, anywhere. Browse products, book services, track pet care routines, and connect with trusted experts all in one place. Whether you're at home or on the go, we make it easy to give your pets everything they need.
